SPORTS MANAGEMENT - SYLLABUS

    

                           L.N.I.P.E 

              ( LAKSHMIBA NATIONAL                    INSTITUTE PHYSICAL EDUCATION )

NAAC A++ Accredited, Category -1 Deemed to be University & 12B Status Granted by the UGC 

(Member of the International association of Physical Culture & sports University ) 

Government of India , Ministry of Youth affairs and sports 

 

SPORTS MANAGEMENT

1.

PRINCIPLES AND PRACTICES OF MANAGEMENT :

(i)

Meaning and Concept of Management & Sports Management.

(ii)

Development of Management through-various approaches to Management

Philosophy.

(iii)

Planning : Nature, Purpose, Objectives of Planning.

(iv)

Planning Procdess & Process of Decision Making.

(v)

Organizing : Nature; Principles of Organizing.

(vi)

Delegation, Element of Delegation (Authority, Responsibility, Accountability)

(vii) Directing & Control : Nature of Directing; Principles & Process of Control.

(viii) Principles of Control & Process of Control.

2.

ORGANISATIONAL BEHAVIOR :

(i)

Meaning and Concept of Organisational Behavior.

(ii)

Characteristics of Organizational Behavior.

(iii)

Organisational Environmental and Process.

(iv)

Meaning and Concept of Authority, Power and Policies.

(v)

Personality and Job Satisfaction.

(vi)

Measuring Job Satisfaction, Its Determination and Consequences.

(vii) Leadership and Change Process.

(viii) Factors Associated with Successful Change.

3.

FINANCIAL MANAGEMENT IN SPORTS ORGANISATION :

(i)

Introduction to Financial management.

(ii)

Meaning, Definition and Scopes of Financial Management.

(iii)

Financial Statement Analysis (Meaning, Definition, Types and Techniques).

(iv)

Objectives and Importance of Financial Management.

(v)

Introduction to Long Term and Short Term Financing.

(vi)

Sources of Finance in Sports.

(vii) Definition, Need and Importance of Capital Budgeting.

(viii) Introduction to Financial System in India.

4.

MANAGING & PROMOTING SPORTS EVENTS :

(i)

Meaning and concept of Event and Event Management.

(ii)

Skills required for an Event Management Professional.

(iii)

Role of Media in Event Management.

(iv)

Strategic Management of Public Relation for Events.

(v)

Concept of Integrated Marketing Communications (IMC)

(vi)

Concept and Role of Brand Image in Event Management.

5.

MARKETING MANAGEMENT :

(i)

Nature and Scope of Marketing

(ii)

Functions of Marketing Management.

(iii)

Factors Affecting Marketing Programme.

(iv)

Principles of Marketing Physical Education and Sports.

(v)

Planning of Marketing Mix Elements.

(vi)

Product Life Cycle.

(vii) Advertising and Sales Promotions

(viii) Significance of Marketing Research in Sports. 

6.

HUMAN RESOURCE MANAGEMENT FOR SPORTS :

(i)

Meaning and Concept of Human Resource Management.

(ii)

Scope and Importance of HRM in Sports.

(iii)

Guidelines for effective Human Resource Management.

(iv)

Aim and Objectives of Personal Management.

(v)

Meaning and Concept of Job Profile.

(vi)

Strategic Planning for Job Profile.

(vii) Guidelines for Staff Recruitment and Training.

(viii) Employee Feedback and Performance Appraisal.

7.

SPORTS FACILITY PLANNING, PROCUREMENT & LOGISTICS

MANAGEMENT :

(i)

Meaning and Concept of Facility Management.

(ii)

Planning the Facility.

(iii)

Health and Legal Considerations in Facility Planning.

(iv)

Indoor Facilities Management and Outdoor Facility Management.

(v)

Facility Maintenance, Facility Supervision and Security.

(vi)

Supply and Maintenance of Equipment.

(vii) Meaning and Concept of Logistics Management.

(viii) Selection and Training of Work Force.

8.

RISK MANAGEMENT IN SPORTS :

(i)

Introduction to Risk and Risk Management.

(ii)

Key issues of Risk Management in Sports.

(iii)

Tort and Risk Management.

(iv)

Sport Law and Legal Liability.

(v)

Concepts of Legal implication in Physical Education and Sports.

(vi)

Racial Discrimination : Meaning, Damages and Defences.,

(vii) Gender Discrimination and Sexual Harassment; Meaning, Damages and

Defences.